Our own brands
ESAS produces high-quality products marketed under the ESAS and Birinci brands. Positioned as a premium brand, ESAS is complemented by Birinci, which caters to the entry-level price segment. The ESAS product range now includes approximately 400 Turkish items across all product categories.
Fresh
products
Drinks
Sweets
Spreads & spices
Preserves
Nutrients
Coffee, tea & cocoa
Frozen
products
Washing & cleaning products
Baked goods
Hygiene articles
Ready
served
Non Food
Skin & hair care
household
were
ESAS
ESAS - Honest, Truthful, Authentic
Our promise to everyone who wants only the best:
With the name ESAS, we stand for the highest quality in every single product. Each of our packages proudly carries our seal of quality in the logo, symbolizing your trust in us. From the careful selection of raw materials to the final packaging, we ensure the finest origins and meticulous processing - just as our name implies. What’s written on our products is exactly what’s inside - no compromises. We are passionate about delivering the most honest and highest-quality products to your table - for a difference you can truly taste.
BIRINCI
BIRINCI - The First Choice for Fair Prices
Birinci is the Turkish word for “the first” and that’s exactly what we strive to be: your first choice when it comes to shopping. Every product bearing our logo stands for dependable quality, carefully selected, responsibly processed, and fairly priced. Our goal is simple: to offer you good food at the best possible value. By focusing on what truly matters, we deliver products you can count on - day after day, purchase after purchase.