We connect the German and Turkish food trade with innovative strategies and customised solutions.ESAS Group GmbH
ESAS stands for ‘Ethnic Strategy And Solutions’
ESAS Group GmbH
ESAS stands for ‘Ethnic Strategy And Solutions’
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Why ESAS?
ESAS - The professional for ethnic trade!
The name ESAS comes from the Turkish language and means something like ‘genuine’ and ‘truthful’. It is also the abbreviation for ‘Ethnic Strategy And Solutions’, as ESAS develops versatile strategies and solutions for the food retail trade (LEH).
Vision
As a customer-oriented food specialist, we collaborate with the industry's top suppliers and food retailers. This allows us to support our partners in achieving sustainable growth while contributing to our shared success.
Mission
We offer our business partners the best possible conditions and opportunities. As an experienced team, we share our knowledge and expertise with industry professionals. This allows us to ensure a seamless process—from the international manufacturer to the retail shelf.
Values
We treat our customers, suppliers, and employees with respect and appreciation. We communicate openly and sincerely, make sustainable decisions, and uphold trustworthy behavior.
Management & Team
„In the ethnic food market segment, we are the most customer-focused and efficient food specialist, working with the best suppliers and distributors in the industry. The sustainable growth and success of our customers is always our top priority.“
Cengiz Inci & Volkan Kuru, Managing Partners
The Management Team
Cengiz Inci and Volkan Kuru are the managing partners and are responsible for the operational business of the entire ESAS Group and its subsidiaries. Philipp Rieländer, Managing Director at LÜNING, also acts as a Managing Director and co-partner at ESAS, ensuring that the full expertise of LÜNING is integrated into all areas of the business.
Cengiz Inci brings deep insight into both the LÜNING Group and the ethnic retail sector, having gained extensive experience in LÜNING’s sales force for this market. Volkan Kuru also brings many years of experience in the ethnic wholesale industry, with a strong focus on ethnic food retail. This synergy enables the three leaders to combine their expertise, blending Turkish market know-how with LÜNING’s organizational strength and operational expertise.
Together with their German-Turkish team, they develop comprehensive strategies and solutions tailored to the needs of both retailers and consumers in the European ethnic food market.
Group of companies
ESAS Group GmbH was founded in 2019 and is based in Rietberg. The two operating companies ESAS Europe GmbH, based in Rietberg, and ESAS International B.V., based in Roermond in the Netherlands, operate under the ESAS Group. The ESAS Group acts as a strategic partner to numerous ethnic food retailers across Germany. As both a producer and wholesaler, the company offers a wide assortment of Turkish, international, and German products, in addition to its own private label range.
Our partner
The Lüning Group, a partner of EDEKA Minden-Hannover, is a co-partner of the ESAS Group. With a comprehensive product portfolio of over 20,000 items, ESAS introduces an innovative approach to the ethnic food trade: wholesalers and retailers can offer a full range of both German and ethnic products, providing end customers with an attractive, one-stop shopping experience. The consistent supply of German and international assortments at competitive prices forms the foundation of the company’s business model and addresses one of the key challenges in the European ethnic food market.
ESAS Group GmbH
Founded in December 2019 and headquartered in Rietberg, ESAS Group GmbH oversees two operating companies: ESAS Europe GmbH, also located in Rietberg, and ESAS International B.V., based in Roermond, the Netherlands.
The name "ESAS" originates from the Turkish language and conveys meanings such as "genuine" and "truthful." It also stands for Ethnic Strategy And Solutions, reflecting the company’s mission to develop versatile strategies and solutions for the food retail sector.
As a wholesaler, ESAS serves as a key partner to numerous ethnic food retailers across Germany. In addition to its own private-label range, the company markets a wide variety of Turkish, international, and German products.
ESAS Europe GmbH
ESAS offers its customers access to over 20,000 German products along with an innovative, modern approach. Wholesalers and retailers can offer the full range of German and ethnic products in their supermarkets, creating attractive one-stop shopping experiences that save end customers significant time. With this service model, ESAS clearly positions itself as a pioneer in the industry. By ensuring the continuous availability of German and international products at competitive prices, the company addresses one of the biggest challenges in the ethnic food market: providing a comprehensive product range from a single source.
ESAS International B.V.
ESAS produces high-quality products tailored to the needs of Turkish and other ethnic communities, marketed under the ESAS and Birinci brands. The ESAS brand stands for premium quality at competitive prices, while the Birinci brand offers value-oriented products at entry-level price points. Production takes place in Turkey as well as in several EU countries, including Germany, Spain, Italy, Greece, and the Netherlands. The ESAS product portfolio now comprises around 400 Turkish items—and continues to grow steadily. These products are specifically designed to meet the taste, cultural, social, and religious (halal) expectations of ethnic consumers.